Let’s win your B2B tech company its first big-ticket UK customer!
We are a growth marketing partner who develops AND executes go-to-market (GTM) campaigns to build sales pipeline and establish your business here in the UK.
Your campaign:
Books sales meetings
Grows networks of key market participants
Increases brand recognition
“To get from zero to having built a pipeline of about $15m and won 12 clients, that’s a lot of progress.”
TO SUCCESSFULLY BREAK INTO THE UK MARKET - YOUR GTM CAMPAIGN MUST DELIVER MORE OF THESE
👇 👇 👇
CONVERSATIONS
— with prospects, potential partners, influencers and other key market players —
🤝 🤝 🤝
Develop these new relationships to:
🚰 Fill your sales pipeline
😇 Enhance your reputation
🪄 Exert your influence
🗣️ Receive feedback on your product and processes
🔎 Learn about your target market and competition
🤸 Enhance your capabilities
🏋️♂️ Expand your capacity
Helping Tessaract break into the UK’s legal technology market
“In 2022, we were a completely new entrant to the market.
We had to devise a plan from scratch, a whole go-to-market strategy.
(Today) we know that we are recognised across the market and we now expect to be in most processes where a new system is being considered and so to get from zero to that, having built a pipeline of about $15m and won 12 law firm clients, that’s a lot of progress.”
The Secret to B2B Growth in the UK from Day One?
A phased, multi-channel GTM campaign (and the people to execute it).
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They FAIL because they can’t BOOK ENOUGH MEETINGS.
And when you don’t book enough meetings… your cash runway disappears FAST. 💸💸💸You need conversations with potential customers immediately.
But here’s the problem:Nobody knows who you are. Nobody’s searching for you. Nobody cares… yet.
THE FIX?
✅ Start with direct response.
Use high-impact outbound channels to get sales meetings based on the strength of your offer alone.Now it’s easier said than done. You’ll need to:
…find the formula to unlock the potential of outbound channels for your business
…find the staff to run labour-intensive outbound channels like email or phone
(This is where the support of an experienced, battle-hardened team like GoToMarketUK comes in. 😉)
And it’s sooooooo worth it because… these early wins buy you time to land your first UK customers.Then, you layer in brand-building tactics to boost reputation and increase inbound demand.
And as your name gets out there… more prospects will come to you.
A phased, multi-channel GTM approach is the most reliable way to go from:🥸 Unknown outsider → 😇 Trusted brand → 🚀 Must-have solution
Who we work with
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CEOs and Directors of ambitious B2B tech companies selling big-ticket products.
They believe they could probably go it alone and successfully break into the UK market. However, they know that every market is different and they’ve identified these two crucial steps:
‘figuring things out’ 🤯
assembling a team to execute their plan 👯👬👯👬
as costly (time and money) bottlenecks for winning their first customers here in the UK.
They can feel frustrated at their lack of progress and are willing to ask “How quickly could I win my first UK customer if I had a blueprint for success and an experienced, battle-hardened team to drive results?”
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Breaking into any new market is tough and the lucrative UK market is both mature and competitive, making it tougher than most.
It’s an iterative process requiring focus, commitment and flexibility.
The reason people say ”No” to us is fear:
of defining and committing to an ideal customer profile;
of stepping outside their comfort zone to meet the market head on;
of rejection and having to change the way they do things in response to market feedback and the needs of potential UK customers.
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genuinely feel frustration thinking about where to start and about the time and resources you’ll spend to figure things out on your journey to piecing together and executing a viable UK GTM campaign;
are sceptical about depending on your limited network of contacts for quality leads and unsure what steps to take to grow your business predictably;
worry about not having people on the ground in the UK and worry even more about building a team here before seeing any traction in the market;
are under pressure from stakeholders who expect quick progress despite your already heavy workload.
All-in-one GTM campaign service
Research & Strategy
To effectively communicate with your potential customers we must first immerse ourselves in your target market. Then we outline the key elements that underpin our GTM strategy, including your offer, ideal customer profile (ICP), positioning, messaging, etc.
Data & Tech
Company information and contact details to get in touch with qualifying businesses - lead pools, customer lists, data validation, etc.
The tech we’ll need to launch and run each marketing channel, e.g. email inboxes, deliverability tools, etc.
Assets
Conversion-optimised assets developed with your prospects in mind, to maximise the performance of each marketing channel, e.g. email copy, mini-case studies, lead magnets, landing pages, etc.
Execution
We’ll launch and run each marketing channel to ensure prospects and performance are prioritised at all times, e.g. launching sequences, inbox management, phone calls, etc.
Analysis & Reporting
Regular performance reviews allow us to take stock and to scrutinise, key assumptions and our overall strategy. Any conclusions and prospect feedback are shared with relevant teams, e.g. Management, Sales, Product, etc.
Optimisation
Market feedback and campaign analyses offer helpful insights to prompt important adjustments to improve your campaign with a view to increasing conversions.
How we work together
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We begin with an in-depth consultation:
To discuss and understand your product, business, target customers and UK GTM goals
We’ll go over your current marketing efforts
And outline our collaboration, e.g. meeting schedule.
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Once we’ve drawn up your provisional strategy we’ll meet again to review it with you. This strategy includes the fundamental elements needed to guide us on our journey:
The 'Who' 🦉
Ideal Customer Profile (ICP)
The 'What' 🤔
Your offer
Positioning
Messaging
The 'How' 🤹♀️
Engage potential customers
Direct response and brand channels to test
Assets to distribute
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Once your campaign is set up we’ll meet together for a final review of all the elements before launch:
Contact data
Tech and marketing channels
Assets
Prospect handover process
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Once your campaign is live we monitor and analyse its performance and improve it continuously. We report on key items so you know exactly what’s going on:
Monitor performance
Scrutinise our strategy
Note learnings and propose improvements
Adjust the ‘Who’, ‘What’ and ‘How’ accordingly
Test new ideas
Share key market insights and feedback